G1M

The Problem

Fitness enthusiasts in Argentina needed a reliable source for premium shakers and supplements with fast local delivery and clear product information.

My Role

Developer — Built the complete e-commerce platform:

• Platform Setup — Configured Tiendanube for Argentine market
• Theme Development — Custom styling and branding
• Product Catalog — Organized supplements, shakers, and accessories
• Checkout Flow — Optimized for local payment methods

The Solution

A sleek e-commerce platform for premium fitness products:

1. Product Categories — Shakers (Elite, Pro, Stack), supplements, hydration, accessories
2. Fast Delivery — 24-hour shipping to Buenos Aires metropolitan area
3. Bundle Deals — Curated combo packages for better value
4. Affiliate Program — Built-in referral system for growth

Technical Stack

Design Approach

Minimalist aesthetic matching the premium product positioning:

• Color Palette — Black and white with orange accent (#ff5a00)
• Typography — Clean, modern Plus Jakarta Sans
• Layout — Responsive product grids
• Navigation — Simple category hierarchy

Key Decisions

Platform Choice

Decision: Tiendanube over custom build.

Reasoning: For e-commerce in Argentina, Tiendanube provides:

• Local payment gateway integrations (Mercado Pago, etc.)
• Built-in shipping calculators for Argentine logistics
• Established trust signals for local buyers

Visual Identity

Decision: Minimal design with orange accents.

Reasoning: Premium fitness products need clean presentation. Let the product photography do the work; UI should be invisible.

What I Learned

• Local platforms win — Argentine e-commerce has unique payment and shipping needs; local solutions handle edge cases better
• Speed sells — 24-hour delivery promise is a competitive advantage worth engineering for
• Trust signals matter — Stock indicators and delivery estimates reduce purchase anxiety