The Problem
Fitness enthusiasts in Argentina needed a reliable source for premium shakers and supplements with fast local delivery and clear product information.
My Role
Developer — Built the complete e-commerce platform:
- Platform Setup — Configured Tiendanube for Argentine market
- Theme Development — Custom styling and branding
- Product Catalog — Organized supplements, shakers, and accessories
- Checkout Flow — Optimized for local payment methods
The Solution
A sleek e-commerce platform for premium fitness products:
- Product Categories — Shakers (Elite, Pro, Stack), supplements, hydration, accessories
- Fast Delivery — 24-hour shipping to Buenos Aires metropolitan area
- Bundle Deals — Curated combo packages for better value
- Affiliate Program — Built-in referral system for growth
Technical Stack
| Layer | Technology |
|---|---|
| Platform | Tiendanube |
| Carousels | Swiper.js |
| Typography | Plus Jakarta Sans |
| Analytics | Google Analytics 4 |
| Security | reCAPTCHA v2 & v3 |
| Currency | Argentine Peso (ARS) |
Design Approach
Minimalist aesthetic matching the premium product positioning:
- Color Palette — Black and white with orange accent (#ff5a00)
- Typography — Clean, modern Plus Jakarta Sans
- Layout — Responsive product grids
- Navigation — Simple category hierarchy
Key Decisions
Platform Choice
Decision: Tiendanube over custom build.
Reasoning: For e-commerce in Argentina, Tiendanube provides:
- Local payment gateway integrations (Mercado Pago, etc.)
- Built-in shipping calculators for Argentine logistics
- Established trust signals for local buyers
Visual Identity
Decision: Minimal design with orange accents.
Reasoning: Premium fitness products need clean presentation. Let the product photography do the work; UI should be invisible.
What I Learned
- Local platforms win — Argentine e-commerce has unique payment and shipping needs; local solutions handle edge cases better
- Speed sells — 24-hour delivery promise is a competitive advantage worth engineering for
- Trust signals matter — Stock indicators and delivery estimates reduce purchase anxiety