The Problem
Artisanal furniture designers needed an online presence that matched the quality and craftsmanship of their pieces—not generic e-commerce templates.
My Role
Frontend Developer — Built the complete web experience:
- Custom Next.js implementation
- Product catalog with detailed specifications
- Responsive design across all devices
- Image optimization for large furniture photography
- SEO optimization for search visibility
The Solution
A minimalist e-commerce platform that lets the furniture speak:
- Curated Catalog — Products organized by collection and designer
- Rich Product Pages — Dimensions, materials, finishes, and color options
- Designer Profiles — Showcasing collaborations (Oscar Maschera, Arte Brotto, Pieter Adams)
- Colorsense Collection — Nine exclusive wood finishes with visual swatches
Tech Stack
| Layer | Technology |
|---|---|
| Framework | Next.js |
| Styling | Tailwind CSS |
| Images | Next.js Image optimization |
| Fonts | Bricolage, Crimson, Inter |
Design Approach
- Large hero imagery that showcases craftsmanship
- Monochromatic palette letting products be the color
- Grid-based layouts for product discovery
- Subtle animations enhancing premium feel
What I Learned
- Photography is UX — For furniture, image quality directly impacts perceived product value
- Whitespace sells — Minimalist design increases time on page for luxury products
- Performance matters — Heavy images need smart loading strategies