BillSpace

The Problem

The average Dutch household manages 15+ subscriptions and overpays €50/month. For expats and newcomers, this is worse—navigating unfamiliar providers, contracts in Dutch, and complex cancellation processes.

My Role

Product Manager leading the full product lifecycle:

• Discovery & Research — User interviews with expats, refugees, and social entrepreneurs to understand pain points
• Roadmap & Prioritization — Defined MVP scope and feature backlog based on impact vs effort
• Sprint Planning — Coordinated cross-functional team (design, dev, QA) in 2-week sprints
• Stakeholder Management — Aligned business goals with user needs across multiple stakeholders

The Solution

A freemium platform that centralizes subscription management:

1. Unified Dashboard — All subscriptions in one place with payment reminders
2. Document Storage — Secure upload of contracts and bills
3. Spending Analytics — Visual breakdown of where money goes
4. Personalized Offers — AI-driven recommendations for better deals
5. Expert Support — Advisory for comparing, starting, or canceling services

Tech Stack

Hard Decisions

Platform Complexity

The biggest challenge was managing integrations with multiple Dutch service providers—each with different APIs, data formats, and authentication methods.

Decision: Start with manual data entry + OCR for documents, then iterate toward automated integrations based on user adoption patterns.

Freemium Balance

Defining what goes in free vs premium tier without killing conversion or user trust.

Decision: Free tier covers core value (tracking + reminders). Premium unlocks analytics and personalized savings recommendations.

What I Learned

• Localization matters — A multilingual app isn't just translation; it's cultural context
• Trust is everything — For financial apps targeting vulnerable populations, transparency beats feature velocity
• MVP ≠ minimal — For this audience, MVP needed to feel complete and trustworthy from day one